Get the most from your ad spend using Gamesight's Fraud Prevention suite. Ad fraud can siphon away your budget and lead you down the wrong optimization paths. Our suite of tools enables you to stop fraud before it becomes an issue and keep your UA plan on track.
Simply put, ad fraud is the process of deliberate, malicious manipulation of an ad and its measurement to misrepresent or obfuscate its true performance. There are many different techniques implemented by fraudsters to boost the perceived performance of their traffic. In effect, this means that fraud:
Steals funds from your marketing budget
Obfuscates actual channel performance causing faulty optimization
Erodes trust in your data and your partners
Ad fraud is prevalent in the mobile ad space where Ad Networks are frequently paid out in a cost-per-install (CPI) model. In this system, the Ad Networks are directly incentivized to "cheat" since it is tied to increased revenue.
We have not yet observed a similar level of sophistication in attacks at Gamesight. Still, we expect that as the performance marketing space continues to mature for PC and Console games, we will see fraud become more prolific.
With this in mind, we have created a world-class fraud prevention suite to proactively protect you so you can be confident that you are always one step ahead of fraudsters.
As the techniques used by fraudsters evolves, the types of fraud have increased as well.
Click Spamming
Large volumes of fraudulent clicks sent by fraudsters to take last touch credit for your organic installs.
Time to Install Anomaly Detection
Geo Verification
Gamesight Blocklist
Install Spoofing
Fraudsters reverse engineer your attribution process and send fake events to generate fake installs or artificially inflate LTV.
Server Side Integration
Install Validation
Gamesight Blocklist
Mistargeted Traffic
When traffic is presented as one thing but you get another - maybe the wrong geo, device, or targeting.
Geo Verification
Advanced Report Dimensions
Low Quality Traffic
Some publishers may set up kickbacks to their users for installing your game leading to low user engagement and retention.
LTV Measurement & Reporting
Gamesight Blocklist
Device Farms
Device farms use a combination of real and emulated devices to generate fake installs for your game.
Distribution platform enforced account verification
Time to Install Anomaly Detection
Gamesight Blocklist
Ad Stacking
A type of viewability fraud where multiple display ads are stacked on top of eachother. When a user clicks on the top (visible) ad, all of the stacked ads also get clicked.
Gamesight Blocklist
Gamesight implements multiple methods for detecting and stopping fraud before it becomes an issue. We are consistently monitoring our network so we can adapt our Fraud Prevention tooling at the source. By using a multi-layer defense-in-depth approach, we can provide robust protection against common attack vectors.
Server-Side Integration
Gamesight's event measurement is done using a secure server-based integration. Without access to your unique API key, fraudsters are unable to generate fake installs directly.
Time to Install Anomaly detection
By measuring the Mean Time to Install (MTTI) for your game on various networks, we understand how long it takes real-world users to download your game (those HD textures are big!).
When the time between an ad click and install is impossibly short, we mark the click as potentially fraudulent from click injection.
Geo Verification
In cases of click spamming fraud, it is common to see a large number of clicks from a single location being attributed to installs occurring in distant parts of the world.
Gamesight will automatically prevent these fraudulent clicks from stealing attribution (at least until teleporters are invented).
Gamesight Blocklist
We maintain a list of known fraudulent traffic sources and block attribution and reporting for any impressions or clicks from these sources.
Steam Install Validation
(Coming Soon!) Deterministically validate your purchases with integration into the sales records, automatically reconciling each purchase against your Steam ownership data.
Be confident that your attributed sales represent real purchases.
Worldwide