How Capcom measured millions in paid media for Monster Hunter Wilds
2,423 ads attributed across 8 ad sources and 51 campaigns
2,423
ads attributed
51
campaigns mapped
10M+
units sold globally (Capcom’s figure)
Optimize millions in paid media across launch and DLC expansions.
Gamesight attribution with real-time postbacks to Capcom’s ad networks, mapping 8 ad sources, 51 campaigns, 2,423 ads, 38 goals, and 19 purchase types; 545 creators managed in the program on the Creator Platform.
2,423 ads attributed
51 campaigns mapped
10M+ units sold globally (Capcom’s figure)
“We’ve seen huge value from having Gamesight integrated for Monster Hunter Wilds’ launch and DLC expansions. We now plan to run Gamesight in all of our AAA releases.”
Tak Inoue
Director, Head of Marketing, Capcom
