Data and people, working together
We partner with 10K+ creators a year, drawing on 170M+ analyzed creator profiles and in-market experts across NA, EMEA, LATAM, and APAC.
We do not represent creators
Discoveries are built from audience and performance data. We have no roster to fill.
We work alongside your agencies
We integrate with your in-house team and your existing social, events, and media agencies.
We’re platform agnostic
Livestream, VOD, short-form, and community, chosen to fit your strategy, not our preference.
What we run for you
End-to-end campaigns.
Strategy, execution, measurement, and optimization in a loop, so each beat improves from what the last one showed.
Strategy
Kick-off call to define campaign goals.
Market and audience research.
Craft creative strategy.
Integrated with your in-house and outside agencies (social, events, media).
Research
Creator discovery
Planning & creative
Execution
Creator management: negotiation, contracting, and payment.
Content oversight: briefing and management of deliverables.
Community management: proactive creator communication, engagement strategy, relationship development, and Discord server setup and moderation.
Compliance: usage rights, FTC and regional disclosures, and rating board compliance.
Paid
Earned
Owned & operated
Community
Optimization
Strategy evolution informed by results.
Measurement & reporting
Live dashboards, with flash reports at 24, 48, and 72 hours.
End-of-campaign and quarterly program reviews.
Sentiment analysis.
Why teams choose Gamesight
Everyone else
Hidden costs
Restricted talent rosters and non-strategic endorsements
Scrappy, spreadsheet-driven campaign management
A single regional hub with a generic approach
Basic KPIs and vanity metrics
Gamesight
Transparent fees
A curated creator list backed by data and free from bias
The platform, tools, and experts for headache-free execution
Globally distributed, with local expertise across NA, EMEA, LATAM, and APAC
Best-in-class reporting and ROI measurement
From first playtest to live ops
The publishers seeing the strongest long-term results invest in creator relationships before, during, and after release.
Shane Wilson
CEO, SideQuest Media
Creator Services questions
Do you represent creators?
No. We run creator campaigns and programs for you, but we don’t represent or manage talent. Shortlists come from audience and performance data, not a roster we need to fill. We’re talent and platform agnostic.
How do you keep campaigns brand safe?
Every creator’s posts are screened for risky language and topics, then a person reviews their videos and any history of controversy. We set the bar with you, including family-friendly standards, keep trusted and banned lists, and regularly turn down creators with strong numbers when they’re a brand risk.
How do you pick creators?
We start with your game: what your players watch and which creators hold their attention. Then we build test groups, such as franchise fans and creators from neighboring genres, instead of assuming who fits. Creators are scored on loyalty, reach, retention, engagement, and cost; we walk you through each score, and you approve every creator before we reach out.
How do you spot fake followers and bots?
Our engineering team runs anomaly detection that flags inflated followers, fake engagement, and bot activity, and a person reviews every creator before they join a campaign or program.
What does your team actually run?
Creator Campaigns, always-on Creator Programs, and Experiences (playtests, events, and merch): strategy, creative strategy, market analysis, creator discovery, creator negotiation, contracting, payment, content oversight, community and Discord management, disclosure compliance, and reporting, with results feeding the next beat.
How are creator rates set?
On expected viewership: cost per view for video, cost per viewer-hour for streams, checked against benchmarks from our own campaign history. Because we don’t represent talent, we negotiate only for you, and only for the usage rights you need.
How do you handle disclosure and live content?
Disclosure rules are in every creator contract. We monitor live and published content and check disclosures by hand; if something goes wrong, you get the evidence and a recommendation, from a correction to removing the creator.
Can creator content run as paid media?
Yes. We plan for it in the brief (disclosures, rating logos, early calls to action, the right length), negotiate only the rights you need, and hand Spark codes or assets to your media team. Measurement shows which boosted posts pay off.
When in a game’s life should we start?
Any stage: creator playtests in development, a pre-launch roster, a launch-week push, or an always-on program after release.
See customer stories
