Still running creators on spreadsheets?
Discovery in one tool, outreach in another, contracts in a third, and a spreadsheet holding the middle together.
Take the tour
Six stops, in the order a creator program runs.
1. Find
Search every major platform for creators your audience already watches.
Start here
2. Vet and organize
Check creators against your brand, then keep every relationship on one record.
Jump to it
3. Recruit and onboard
Branded application sites, your own login, and onboarding that runs itself.
Jump to it
4. Contract and pay
Agreements for a whole roster at once, and creators paid in 196 countries.
Jump to it
5. Activate
Keys, quests, and every deliverable on one calendar.
Jump to it
6. Measure
Performance for every creator, every piece of content, and the whole program.
Jump to it
Know a creator before you reach out.
One profile brings together their content, audience, contact details, tags, and every linked account.
Every platform, one view
Performance across Twitch, YouTube, TikTok, X, and Instagram.
Who’s watching
Audience geography, followers, average viewership, engagement, and growth.
What they play
Top games, how often they publish, and how past content performed.
Scores at a glance
Each creator’s strengths and weaknesses, scored so you can compare quickly.
Remember every creator you meet.
Every list, status, note, and deal on one creator record your whole team can see. Built for the roster you end up with: 857 creators on Kingdom Come: Deliverance II with PLAION, and 545 inside the Monster Hunter Wilds program with Capcom.
Land on a list
Segment by campaign, tier, or platform, and populate straight from discovery in a single click.
Gain context
Custom fields carry whatever your workflow needs, alongside shared notes and past deals.
Move through statuses
Track each creator from outreach to content, so the pipeline is always current.
Act in bulk, or automatically
Approve, tag, or message many creators at once, or let automations send the email and grant the key.
Let the right creators come to you.
Branded application sites, from a simple form to a full program site in your game’s look.
Verified as they apply
Creators connect their accounts while applying, so you review real channels, not claims.
Your questions
Configure the form to collect what your program needs.
Terms up front
Terms of service and disclosure rules are accepted inside the flow.
Review by status
Applications sort by status, and creators track theirs in the portal.
Your player login, built in.
Add your own player account sign-in alongside Twitch, YouTube, TikTok, Instagram, and X, so every account links to one verified creator.
One verified person
Program data ties back to the same creator, whichever account they use.
Discord, connected
Link creator Discord accounts and assign roles automatically as their program status changes.
Data that follows them
Content and performance from every connected platform lands on their record.
Onboarding that runs itself.
Approved creators move through terms, NDAs, Discord, and game access without anyone chasing them.
Automatic where it can be
Roster entry, Discord roles, and game access happen on their own.
Creator steps, tracked
Program terms and NDAs are signed electronically, and you can see who’s done what.
Ready for campaigns
Creators land on an active roster, ready for the next activation.
Contracts for a whole roster, not one at a time.
One workflow with a record of every step, whether you work with a creator directly or through their agent.
Send in one pass
Agreements and NDAs for dozens of creators at once, built from your approved templates.
Creators or their reps
Contract creators directly or through their agencies, with every deal tracked in the same place.
Know where every deal stands
Out, in negotiation, signed, or executed, with the spend committed at each stage.
Signed securely
Signers verify their identity, and executed contracts and their audit trail are stored privately.
From agreement to payout.
Creators sign in the same portal they use to get paid, and payouts go out in local currency once the work is verified.
Every way money reaches a creator
Campaign payments, automated quest payouts, and reimbursements and one-offs like travel, equipment grants, and prizes.
Tax documentation automated
W-8 and W-9 collection and 1099 generation are handled as part of onboarding.
196 countries, 120 currencies, 50+ payment methods
Creators get paid their preferred way, with financial data handled securely.
White-glove onboarding
Our in-market team walks each creator through setup in their own language.
Put keys where they’ll get played.
Plan each drop from past demand, then release keys only to creators who are verified and have accepted your terms.
Gauge demand first
See interest and key counts by platform before keys arrive.
Every way to distribute
Inbound requests, direct grants, and campaign drops, approved automatically or by hand.
Every key accounted for
Each key is tied to the creator who claimed it, with a full history.
Key Distribution
See how verified claims and demand planning work end to end.
Explore Key Distribution
Creator Quests
Turn marketing into a game. Reward the creator actions that support your goals. Rewards go out automatically once the action is complete.
Three quest types
Individual quests for each creator, group quests toward a shared milestone, and prize draws, tied to content, community, or verified in-game activity.
What they’re for
Replace non-incentivized key drops, amplify campaigns alongside paid, sustain activity between beats, and drive feature‑focused content.
What creators earn
Keys and in-game items, direct payment, merch, recognition, and exclusive access. Tiers stack so the creators doing the most get the most, and creators accept disclosure terms before they start.
5.6K pieces of content
Generated from earned Creator Quests on Bungie’s Marathon program.
Every deliverable, on one calendar.
See all your creator content in one feed and every due date in one shared calendar.
Calendar and workbacks
Planned, upcoming, and published deliverables, with the open action items for every team.
One content feed
Every stream, video, and post from your creators in one place.
Review and approve
Move content through review, approve or send it back, and leave comments for your team.
See what every creator delivers.
Performance across each creator’s channels, in one view.
Audience
Geography, gameplay history, engagement, streaming schedule, and cost estimates.
Trends
Changes in audience size, content activity, and engagement over time.
Streaming
How often they go live, for how long, and the viewer hours and reach they earn.
Know how the whole program is doing.
Applications, approvals, active rosters, and content output, in dashboards you configure.
Program health
Application volumes, approval stages, and onboarding progress.
Participation
Who’s active, what they’re making, and how quests are landing.
Custom dashboards
Drag-and-drop dashboards with custom blocks and your own CSV data, filtered by activation and sent to your team on a schedule.
Your data, your way
Export creator, roster, and activation data to your own storage, or pull it into your BI tools.
Measure every piece of content.
Views, viewer hours, and peak audience for each stream and video, tracked against the activation it belongs to.
Sponsored time, marked
See how the audience held through the sponsored segment of a stream.
Obligations checked
Each deliverable is validated against what the agreement asked for.
Tracking links per creator
Clicks, impressions, and conversions appear right in the activation table.
And everything around it
The pieces teams usually stitch together from separate tools.
Dragan Topic
Sr. BI Developer at Turbine, Warner Bros. Entertainment
Creator Platform questions
Can we use the platform ourselves?
Yes. Use it yourself for discovery, the creator CRM, Creator Quests, key distribution, and reporting, or have our team manage the program for you.
What’s included?
Creator discovery, branded application sites and a creator portal, the creator CRM, Contracting & Payments, Creator Quests, and Key Distribution on one creator record, with Discoveries built from 170M+ creator profiles and live campaign dashboards.
Can creators sign in with our own player accounts?
Yes. We can add your player account sign-in to applications and the creator portal, alongside Twitch, YouTube, TikTok, and X, so each creator’s accounts link to one verified profile.
Can we get our data out?
Yes. Creator, roster, and activation data can be exported to your own storage on a schedule or pulled into your BI tools, down to individual streams and videos.
How do Creator Quests work?
Quests reward the creator actions that support your goals: individual quests, group quests toward a shared milestone, and prize draws. Rewards are granted only after the action is complete.
Does it handle keys by platform and region?
Yes. Keys are grouped by platform, region, and claim limit, assigned at redemption inside an authenticated portal after the creator’s identity is verified, and tracked to the content they produce.
How do you protect embargoes?
Keys go out with embargo timers, so creators can’t see or redeem them before the date. Contracts set the embargo terms, and we watch for early posts.
Where can we pay creators?
In 196 countries and 120 currencies through 50+ payment methods, with W-8/W-9 collection and 1099s handled during onboarding.
