What a spreadsheet cannot tell you
A mail merge can’t tell you who actually received a code, whether they were real, or whether anything was ever made with it.
From inventory to content
Self-serve or fully managed, run on your rules, reported through to the content created.
Vetted to your brand standards
You set the risk tolerance. Vetting happens before a key is ever exposed.
Automated rules
Thresholds on audience quality, platform, region, and history clear the obvious cases, and tooling scans socials for risky content.
Creator Analytics
Manual brand-safety review
Anything borderline gets VOD review and a hand check against your saved guidelines before approval.
Terms on the record
Activation terms, including disclosure requirements, are agreed at claim time.
What great key programs do
A typical key drop
Key counts guessed per platform
Codes emailed from a spreadsheet
Anyone with the link can redeem
No verified identity behind a claim
No disclosure terms on record
No idea which keys produced content
Transactional, rebuilt for every beat
Gamesight Key Distribution
Demand gauged by platform before keys arrive
Keys grouped by platform, region, and claim limit
Keys assigned at redemption, inside an authenticated portal
Verified identity before a key is released
Disclosure terms accepted before a key is redeemed
Redemptions tracked to the content created
Relationship-driven, with a portal creators come back to
Ghost of Yōtei
PlayStation
Objective
Day-one impact, plus momentum and viewer retention beyond launch.
Core products
Creator Campaigns (paid + earned) · Key Distribution
Regions
North America, United Kingdom, Germany, France, Spain & LATAM, Australia
54x
ROI from earned key distribution
200+
creators across 6 regions
$1M
in added media value beyond contracted deliverables
Keys are just the start
The same request, approval, and fulfillment flow handles anything you need to get to a creator.
Brian Perry
Senior Director, Wizards of the Coast
