When you need a custom plan
A simultaneous multi-region launch, a live-service title with a two-year runway, or a film tie-in with no storefront at all.
The pieces we build with
Data & Intelligence
Measurement, Creator Analytics, Market Insights, and Sentiment Analysis.
Creator Platform
Creator CRM, contracting and payments, Key Distribution, Creator Quests, and custom builds: branded sites, in-game integrations, and your own login.
Campaigns, programs, and experiences
Creator Services
50+
experts across four regions, working in seven languages
A managed team
A plan mapped to your beats
Every engagement starts with a workstream plan tied to your calendar, across community, paid, creative, earned, and owned channels. An example plan:
ILLUSTRATIVE
Prologue
Phase 1
Phase 2
Phase 3
Phase 4
Community
Earned
Creative
Paid
Owned
Prologue · Build a foundation
Program setup and creator targeting.
Phase 1 · Establish early ambassadors
Weekly play sessions, dev Q&A, and cross-region IRL creator events.
Phase 2 · Build pre-order excitement
Outbound outreach and inbound creator referrals grow the roster.
Phase 3 · Maximize launch impact
Content capture, launch-day coverage, tentpole creative, key distribution, and clip campaigns.
Phase 4 · Maintain momentum
Outreach waves, DLC planning, and paid boosting for short-form.
Marathon
Bungie
Objective
A creator-led growth engine spanning reveal, playtests, launch, and live ops.
Core products
Creator Program · Experiences (playtests) · Key Distribution · Creator Campaigns · Attribution
Key strategies
Multi-year program · TwitchCon creator mixer · Phased playtest cohorts · Timed key drops
81x
ROI from key distribution to Creator Program members
34.9M
views and 8.1M viewer hours over two years
80%+
lower CPV/CPVH than industry benchmarks
#1 on Twitch at both reveal and launch, with $13.7M added media value from paid and $6.2M earned through the program.
Marathon: two years, four stages
Brian Perry
Senior Director, Wizards of the Coast
