Launch spikes fade fast.
Reacquiring attention costs more than keeping it, and every beat restarts cold.
Illustrative
What we do after launch
Keep creators producing between beats, and measure every one.
Resident Evil
Capcom Creators
Objective
Reignite earned momentum for the Resident Evil franchise ahead of a new release.
Solution
A healthy content baseline through the Capcom Creators program, with earned events, activations, and key distribution ramping up to launch.
41.9M
viewer hours in one year, about 10% of the entire horror category
$14M
estimated media value generated by Capcom Creators during launch week
50K+
daily viewer hours sustained year-round
“On February 27, we launched Resident Evil Requiem, and reaching 5 million units sold in just five days is a testament to the incredible work behind the scenes. […] I also want to call out the vital role content creators played across paid media, creative execution, and the Capcom Creators program.”
Tak Inoue
Director, Head of Marketing, Capcom
Programs pay off across your whole catalog
Creator relationships are not single-title assets.
65%
of creators cover multiple games, so a creator you activate today already knows your team at your next launch
Lower acquisition cost next time
Each launch starts with a vetted roster instead of a cold outreach list.
Better feedback, better games
Stronger creator relationships make for more constructive conversations.
Your game’s journey
The same team and the same data carry through every stage.
