Resident Evil: an always-on creator program that carries into every launch
41.9M viewer hours in one year
41.9M
viewer hours in a year
50K+
daily viewer hours sustained
$14M
estimated media value in launch week
Reignite earned momentum for the franchise ahead of a new release.
Kept a healthy content baseline year-round through Capcom Creators, then ramped earned events, activations, and key distribution toward launch.
41.9M viewer hours in a year, about 10% of the horror category
50K+ daily viewer hours sustained
$14M estimated media value in launch week
“On February 27, we launched Resident Evil Requiem, and reaching 5 million units sold in just five days is a testament to the incredible work behind the scenes. […] I also want to call out the vital role content creators played across paid media, creative execution, and the Capcom Creators program.”
Tak Inoue
Director, Head of Marketing, Capcom
