Find creators across gaming and culture.
Gaming Creators
Creators who produce gaming-focused content, from gameplay and reviews, to commentary and entertainment
Lifestyle & Culture Creators
Creators whose followers have meaningful gaming interests and behavior
Find & activate creators across global platforms
Twitch
YouTube
TikTok
Bilibili
The right creators for the audience
you’re trying to reach.
For Game Publishers
Find creators who can reach your existing players, introduce your game to new audiences, and connect your IP with relevant gaming and lifestyle communities.
For Brands
Understand where your consumers intersect with gaming culture and discover gaming and lifestyle creators who can connect your brand with those audiences.
Our data-driven approach
to creator discovery.
YOUR GAME & TARGET AUDIENCE
RESEARCH AUDIENCE & CREATOR BEHAVIOR
Gaming Discovery
Core relevant creators plus adjacent genre and variety picks.
Example: Stardew Valley · Spiritfarer · Animal Crossing
Lifestyle Discovery
Creators in cultural communities connected to your audience.
Example: Books · Anime · Cozy · Fashion
Evaluate & Curate the Best Fits
Audience relevance, content performance, genre affinity, brand fit, etc.
We tailor your creator pool to every marketing beat.
by Interest
Games played, topics covered, and relevant keywords.
Gaming
Lifestyle
Fitness
Books
Entertainment
+ And more — filter by what matters to your players.
by Platform
Primary content platforms and publishing formats.
Live
Long-form
Short-form
by Reach
Celebrity, mega, macro, mid-tier, and micro creators.
Celebrity
Mega
Macro
Mid-tier
Micro
by Performance
Creator performance among likely target players.
VIEWERSHIP RETENTION
by Geography
Where creators reach target players by region and language.
North America
EMEA
APAC
LATAM
BRAND-FIT ANALYSIS & MANUAL VETTING
Comprehensive Content Screening
Analyze social content, videos, and livestreams for sensitive topics, inappropriate language, and potential brand safety risks.
Brand-Specific Standards & Expert Review
Apply customized brand safety criteria and combine automated screening with human evaluation to assess creator suitability.
Flags the whole team sees
Mark creators Do Not Contact, Caution, or Family Friendly across your organization.
Better creator selection. More efficient spend.
Gamesight uses proprietary gaming data and performance intelligence to identify creators who are more likely to deliver value, helping brands make more informed investment decisions.
Data-driven discovery delivers more value
Creators identified through Gamesight's data-driven discovery process delivered more estimated media value per dollar than manually-injected creators in 59% of head-to-head comparisons.
59%
41%
Gamesight Discovery
Higher value per dollar
Manual selection
Higher value per dollar
Fewer
Underperforming creator investments
Gamesight's data-driven discovery has fewer creators generating less than half their fee in estimated media value.
Source: Gamesight internal analysis of 37 campaigns and 848 hired creators, September 2025 to September 2026. Based on estimated media value relative to creator fees. Observational comparison.
Find your creators.
Whether you’re building a gaming creator roster or looking to connect your brand with gaming audiences, Gamesight can help you discover the creators worth working with.
