Turn creators

into advocates.

Playtests, events, and merch, run end to end. Make creators feel like insiders shaping the game, and turn your beta into a hands-on marketing beat.

Turn creators

into advocates.

Playtests, events, and merch, run end to end. Make creators feel like insiders shaping the game, and turn your beta into a hands-on marketing beat.

Creators want more than a key

A code and a deadline gets you one video. Most teams skip the rest because of logistics.

Coverage that ends at launch

Transactional relationships evaporate the week after release.

Coverage that ends at launch

Transactional relationships evaporate the week after release.

Logistics nobody is staffed for

NDAs, travel, contracting, addresses, and customs.

Logistics nobody is staffed for

NDAs, travel, contracting, addresses, and customs.

Feedback you can’t use

Hours of footage and no prioritized view of what to change.

Feedback you can’t use

Hours of footage and no prioritized view of what to change.

Two kinds of events

Content events fuel marketing assets. Connection events build long-term advocacy.

Fuel authentic, creator-driven marketing assets

Creator content events

Preview events with early-access gameplay, and creative activations that generate content at scale.

Creators at the Splitgate 2 creator event
Cosplayers at a Gamesight creator event

Build loyalty and long-term advocacy

Creator connection events

In person: happy hours, mixers, and conference parties. Virtual: dev office hours, Q&As, and Discord meetups.

Playtests & events

From invite list to prioritized findings. Expert feedback at concept, alpha, beta, or go-to-market, from creators who already know your genre.

01

Recruit on genre history

Creators who have played and covered games like yours.

01

Recruit on genre history

Creators who have played and covered games like yours.

02

Pick format and timing

Councils, remote or in-person playtests, or capture sessions.

02

Pick format and timing

Councils, remote or in-person playtests, or capture sessions.

03

Run it, paperwork included

NDAs, flights, visas, venues and vendors, on-site support, moderation, sentiment capture, and payments.

03

Run it, paperwork included

NDAs, flights, visas, venues and vendors, on-site support, moderation, sentiment capture, and payments.

04

Deliver prioritized findings

Surveys, roundtables, and live Q&As, segmented by the audience each creator represents.

04

Deliver prioritized findings

Surveys, roundtables, and live Q&As, segmented by the audience each creator represents.

What a session can answer

Validate art, story, and mechanics

Confirm market fit

Find marketing moments and what makes the game watchable

Read adjacent audiences

Build the founding cohort of your Creator Program

Creator streaming a game at home
Creators playing Kingdom Come: Deliverance II at a capture event
  • Creator councils

  • Remote playtests

  • In-person playtests

  • Preview events

  • Tournaments

  • Creator happy hours

  • Dev AMAs

  • Creator councils

  • Remote playtests

  • In-person playtests

  • Preview events

  • Tournaments

  • Creator happy hours

  • Dev AMAs

Merch & logistics

You pick the beat. We carry the boxes. End-to-end merch kits across regions, campaigns, and creator tiers, timed to land before the beat they support.

Creator showing a Gamesight merch kit
Gamesight merch request approvals for creators (sample data)
Creator showing a Gamesight merch kit
Gamesight merch request approvals for creators (sample data)

You decide

The beat, which creator tiers get which kit, and the creative direction.

We run

Ideation, design, and sourcing; multi-tier planning; warehousing and kitting; domestic and international shipping.

Measured like any other activation

Addresses come in through the same approval flow as keys, and every kit is tracked: EMV, reach, CPV, and unboxing reactions from top creators.

Key Distribution

On the show floor

Gamesight has run IRL events, virtual previews, studio visits, capture sessions, and tournaments for publishers including Bungie, Capcom, 2K, and Bandai Namco.

Gamesight creators at TwitchCon

75

creators brought together at TwitchCon

Borderlands 4 · 2K

PAX West showcase and a Rage Room at Warped Tour

Borderlands 4 · 2K

An IRL content creation event across three states

Kingdom Come: Deliverance II · PLAION

Creator playtests that became the founding cohort of Bungie’s Creator Program

Marathon · Bungie

Matched to your phase

Your partner across the entire game lifecycle, from the first NDA build to the fifth content update.

In development

Councils and remote playtests under NDA, making creators feel like insiders shaping the game.

Development

In development

Councils and remote playtests under NDA, making creators feel like insiders shaping the game.

Development

Before launch

Preview events and creative activations that give the roster something to cover.

Pre-Launch

Before launch

Preview events and creative activations that give the roster something to cover.

Pre-Launch

After launch

Happy hours, dev office hours, AMAs, and Discord meetups that keep the roster engaged between beats.

Expand & Retain

After launch

Happy hours, dev office hours, AMAs, and Discord meetups that keep the roster engaged between beats.

Expand & Retain

“Gamesight has been a valuable partner in hosting our creator playtests and summits. They’re also super helpful in building strategy based on data/insights to ensure our creator community goals are met. They have an amazing team that works to solve problems quickly, effectively, and transparently.”

“Gamesight has been a valuable partner in hosting our creator playtests and summits. They’re also super helpful in building strategy based on data/insights to ensure our creator community goals are met. They have an amazing team that works to solve problems quickly, effectively, and transparently.”

Harvey Schwartz

Creator Marketing Lead, Bungie

Bungie logo

Give creators a reason to champion your game.

Tell us your phase and we’ll propose the experience that fits it.

Give creators a reason to champion your game.

Tell us your phase and we’ll propose the experience that fits it.