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Industry Reports

PERFORMANCE MARKETING REPORT
Q1 2026

This report analyzes key factors driving conversion in PC and console games to show how economic, behavioral, and channel level forces shape performance and how marketers can apply those insights to future campaigns.

STATE OF PERFORMANCE MARKETING
2024

This report offers an in-depth look at the most performant advertising platforms for PC and Console gaming using data gathered from Gamesight during 2024

GAMES INDUSTRY DIGITAL MARKETING SPEND ANALYSIS
2023

This report offers an in-depth look at the most performant advertising platforms for PC and Console gaming using data gathered from Gamesight during 2023

VTUBER REPORT
2023

This report provides data-backed insights for optimizing your game marketing approach with VTubers on Twitch and YouTube Live using data gathered from Gamesight during 2023.

YOUTUBE GAMING REPORT
2022

This report provides an in-depth analysis of the current state of influencer marketing for video games on YouTube using data gathered from Gamesight during 2022.

TOP AD PLATFORMS
2022

This report offers an in-depth look at the most popular advertising platforms for PC and console gaming using data gathered from Gamesight during 2022

TOP AD PLATFORMS
2021

This report offers an in-depth look at the most popular advertising platforms for PC and console gaming using data gathered from Gamesight during 2021

TOP AD NETWORKS
2020

This report offers an in-depth look at the most popular advertising networks for PC and console gaming using data gathered from Gamesight for the first half of 2020

TOP AD NETWORKS 2019

This report offers an in-depth look at the most popular advertising networks for PC and console gaming using data gathered from Gamesight during 2019

STATE OF THE DCCG
2019

In this report, the Gamesight team details the growth of the digital collectible card game genre on Twitch from 2018 through the first quarter of 2019