Marathon: a creator-led growth engine, from first playtest to live ops
34.9M views over two years, from reveal and playtests to launch
34.9M
views over two years
8.1M
viewer hours
81x
ROI from key distribution
Build a creator-led growth engine for a new IP in a crowded extraction-shooter market.
Development playtests whose players became the founding Creator Program cohort. Before launch: early access, IRL capture, and sentiment tracking. At launch: go-lives, sponsored VODs, Creator Quests, and creator-sourced TikTok amplification. After: usage rights and reporting.
34.9M views and 8.1M viewer hours over two years
#1 on Twitch at reveal and launch
81x ROI from key distribution
80%+ lower CPV/CPVH than industry benchmarks
5.6K pieces of content from Creator Quests
“Gamesight has been a valuable partner in hosting our creator playtests and summits. They’re also super helpful in building strategy based on data/insights to ensure our creator community goals are met.”
Harvey Schwartz
Creator Marketing Lead, Bungie
