This report analyzes key factors driving conversion in PC and console games to show how economic, behavioral, and channel level forces shape performance and how marketers can apply those insights to future campaigns.

Dive into the report for answers to key questions about conversion drivers such as:

📈 How do different ad networks contribute across the conversion funnel?

🪙 How does price point influence player conversion speed and likelihood?

📊 Do Steam review scores impact marketing performance?

🎮 How do genre and player mode shape conversion timelines?