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Customer stories

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Borderlands 4

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Borderlands 4: a creator content engine built for launch

8,959 pieces of content from 759 channels

#1

game on Twitch

8,959

pieces of content

759

channels activated

The challenge

The challenge

Build awareness, hype, and a creator content engine ahead of launch.

What we did

What we did

A Creator Program plus paid and earned campaigns: pre-launch and launch beats, a Fortnite collaboration, a PAX West showcase, a Rage Room at Warped Tour, key distribution, and a TwitchCon gathering of 75 creators.

Results

Results

  • #1 game on Twitch

  • 8,959 pieces of content

  • 759 channels activated

Related products

Related products

Want results like these?

Tell us where your game is and we’ll show you what we would do first.

Want results like these?

Tell us where your game is and we’ll show you what we would do first.